Happy Apple Juice

At the Hakonen orchard in Karjalohja, each apple variety is picked when the apples are ripe and suitable for juicing. The apples are picked one variety at a time, and the juices are not mixed. No water or additives have been added to the juices, and approximately 2.5 kilograms of completely pure, fresh-picked first-class apples have been used to make one bottle of apple juice.

The juice is then packaged into 1.2-litre food-quality plastic bottles designed by Harri Koskinen, one of the best known Finnish designers. When empty, the bottle can be reused, e.g., for freezing berries. The Happy Apple label is designed by professor Erik Bruun, one of Finland's most renowned and respected graphic designers. The apples are farmed and juiced by Tero Palmroth.

THE APPLE FARMER’S BOTTLED HAPPINESS

Tero Palmroth was the first Scandinavian to ever participate in the legendary Indianapolis 500 Race. By way of love, coincidences, and bison, he ended up an apple farmer and juice maker.

Entrepreneur Tero Palmroth thought that raising bison was a good idea, as he wanted to bring some life back to his wife’s family farm in the late 1990s. Farming apples proved to be a much better idea.

‘This is a fantastic climate for apples. The herd of bison was sold and apple trees were planted on the south-facing slopes of the Hakonen farm in Karjalohja. Today, there are 2,600 trees and the organic crop is made into juice from “happy apples” (Onnellisten omenoiden mehu)’, Tero Palmroth says, clearly very pleased.

In the beginning, the crop was even turned into apple brandy. The authentic Calvados casks were imported from Normandy and the drink was very tasty, but the intricacies of Finnish alcohol legislation made the operation difficult.

Now the apples are used to make cultivar-specific apple juices. The crop is harvested by hand, each variety individually at exactly the right time. The apples are transferred immediately to a dim and cool space, washed, and transported to the juicing station in Sammatti. At the station, the apples are freshly squeezed and packaged into Finnish plastic bottles designed by Harri Koskinen and decorated with labels designed by professor Erik Bruun.

‘The apples are not left sitting in storage, and they are squeezed one cultivar at a time. Much like fine wine, people value top quality juice that has been produced without making any compromises’, Palmroth says.

The taste of apple juices varies by both cultivar and vintage, much like that of wine.

‘My personal favourite is the White Transparent juice for breakfast, but juice pressed from the Samo cultivar goes well with food and it is also served at dinner in the Savoy restaurant. Juices from the Jaspi or Raike cultivars, on the other hand, are better suited for dessert because they have honey and vanilla aromas’, Tero Palmroth says.

This year’s crop is going to be relatively good, even though the apple season is a few weeks late.

‘It’s all up to Mother Nature and the Lord. This is not a big business. This has more to do with idealism and faith in the countryside, as well as the production of pure, local food. It is rewarding on its own to be part of something like this.’

Translated article from Viini-magazine.

Varieties

Look at the stamp

Every package has a stamp which shows the apple variety the juice is extracted from.

Pirja

Sweet, caramel-like. Ripens early in august.

Valkea Kuulas

Fresh-tasting, acidic. Colour green, gets lighter when ripe.

Samo

Medium sweet, acidic. Ground color yellow, part of the surface is covered with reddish brown color.

Jaspi

Sweet, "honey-like". Bright red color.

Raike

Taste is initially sour, but gets sweeter as they ripen. Has a "vanilla" taste. Quite reddish color.

Lobo

Sweet, medium acidic. Dark red.

Complete History of the Juice

Seedlings were grown in Ahvenanmaa (Åland) in 1999.

Planted on organic fields of Hakonen farm in Karjalohja in 2001. Trees grow in a south facing slope of about 2 hectares. There are six verieties; pirja, valkea kuulas, samo, jaspi, raike and lobo, a total of 2600 trees.

The trees are in rows 1.30 meters apart. Every row has a cover fabric that prevents weeds and makes the roots warmer in springtime.

On top of the cover fabric is a irrigation system that delivers water to the trees for 45 minutes every evening. The water comes from a natural spring pool that is located just next to the farm.

In springtime the irrigation system also delivers natural “vitamins” and nutrients to the trees.

Every April the trees are trimmed. In July there is another trimming, so that the fruits will get more sunlight.

The harvesting of the crop begins in July-August, and goes on with one variety at the time.

The best apples are delivered every day to the juicing plant in Sammatti, eight kilometers from the farm. In Sammatti the apples are juiced and pasteurized with traditional methods and 50 years old equipment. Unopened juice is good for 14 months in room temperature, and it keeps 2 weeks in fridge after opening. The juice is bottled in 1.2-liter bottles. The bottles can be recycled or reused. They are great for example for freezing berries.

No water, or any type of additive is added to the juice. Approximately 2.5 kilograms of apples picked from the trees is used for each bottle of apple juice.

Pricing

For each bottle 2,5 kilograms of apples is used. The farmers price for kilogram is 1,30€/kg. 2.5kg of apples is used for every 1,2 bottle of juice, so the full cost of apple is 3,25€ / bottle.

Extracting the juice in Sammatti juicing plant. 0,528€ / per kg, total 2,5 x 0,528 = 1,33 €/bottle.

The bottle from Plastex, Lohja. 0,46€.

Labels for the bottle, Painoryhmä, Helsinki. 0,61€ / bottle.

Bestpak Pirkanmaa, packaging 0,13€ / bottle.

Dispatching costs 0,20€ / bottle..

The final product is sold to the local retailers for: 6,50 + vat 14 % = 7,41€ / bottle.

Recommended retail price 12,00€ inc. vat

We wish you a pleasant and healthy times with our juice.

Tero Palmroth

Retailers

From selected restaurants by glass
Presidentti Kekkosen museokahvila, Tamminiemi
Cafe Adjutant Tamminiemi, Ravintola Seurasaari, Seurasaarentie 15 tel 0505994184
Savoy, Eteläesplanadi 14 tel 09 61285300
Hangon Kylpylä Regatta SPA, Torikatu 2, 10900 Hanko tel 019 2486491
Cafe Antique, Fiskarsintie 22, 10470 Fiskars tel 019 237275
Kotileipomo Eromanga Oy, Pohjoinen Makasiinikatu 6, 00130 Helsinki tel 09 639998

Oy Stockmann Ab Helsingin keskusta, Aleksanterink.52,00100 Helsinki tel 09 1211
Oy Stockmann Ab Tapiola, Länsituulentie 5, 02100 Espoo tel. 09 1211
Oy Stockmann Ab Jumbo, Vantaanportinkatu 3, 01510 Vantaa tel 09 1211
Oy Stockmann Ab Itis, Itäkatu 1, 00930 Helsinki tel 09 1211
Oy Stockmann Ab Tampere, Hämeenkatu 4, 33100 Tampere tel 09 1211

S-Market Kasarmintori, Kasarminkatu 19, 00130 Helsinki tel 010 7661264

K-Supermarket Ruoholahti, Itämerenkatu 21, 00180 Helsinki tel 010 5382800
K-Supermarket Mankkaa, Sinikalliontie 1, 02630 Espoo tel 020 7510510
K-Supermarket Kamppi, Urho Kekkosen katu 1A24 00100 Helsinki tel 040215316
K-Supermarket Hertta, Hiihtäjäntie 2, 00810 Helsinki tel 09 7552420
K-Supermarket Mustapekka, Mäkitorpantie 1, 00620 Helsinki tel 040 3533914
K-Supermarket Lauttasaari, Kiviaidankatu 2, 00210 Helsinki tel 09 6829130
K-Supermarket Lähdesranta, Lähderannantie 22, 02720 Espoo tel 010 2926770
K-Supermarket Hanko-Hangö, Rewellinkatu 2, 10900 Hanko tel 020 7871680
K-Supermarket Torpparinmäki, Haastemiehentie 1, 00690 Helsinki tel 020 7705110

K-Market Rauhankatu, Rauhankatu 9, 00170 Helsinki tel 09 58400890
K-Market Kauklahti, Klippinkitie 9, 02780 Espoo tel 020 7006450
K-Market Kaivopuisto, Tehtaankatu 1. 00140 Helsinki tel 020 7002200
K-Market Pietari, Pietarinkatu 5, 00140 Helsinki tel 020 7751220
K-Market Pirkanpoika, Suupantie 4, 33960 Pirkkala tel 010 2710950

Kaivopuiston kala Oy, Tehtaankatu 13, 00150 Helsinki tel 09 628719
Juustoliike lentävä lehmä, Hakaniemen kauppahalli, 00530 Helsinki tel 097261030
Sale Karjalohja, Hakosenkuja 2, 09120 Karjalohja tel 07 530302542
Heila Lähiruokatori, Työmiehentie 35, 18200 Heinola tel 050 4004745

Contact

Hakosen Tila

Hakosentie 1
Karjalohja

Sales and inquiries Focusmer Oy:

happyapple@happyapple.fi
+358 44 737 4738