Happy Apple Juice

Fully Ecological - Fully Transparent

At the Hakonen orchard in Karjalohja, each apple variety is picked when the apples are ripe and suitable for juicing. The apples are picked one variety at a time, and the juices are not mixed. No water or additives have been added to the juices, and approximately 2.5 kilograms of completely pure, fresh-picked first-class apples have been used to make one bottle of apple juice.

The juice is then packaged into 1.2-litre food-quality plastic bottles designed by Harri Koskinen, one of the best known Finnish designers. When empty, the bottle can be reused, e.g., for freezing berries. Please note, that the bottle is filled to the brim. Open carefully.

The Happy Apple label is designed by professor Erik Bruun, one of Finland's most renowned and respected graphic designers. The apples are farmed and juiced by Tero Palmroth.

No pesticides. No government subsidies. Our core values are honesty, transparency and respect for the environment. Our mission is to set an example on how to produce local food the right way. It is also important to us that everyone involved is getting decent pay for a job well done.

2019 harvest was moderate, approximately 1/3 compared to 2018. But the quality of the juice still is excellent.

Apple field at the Hakonen orchad in September 2018.

A patch of first-class Lobo-apples ready to ship to Sammatti juicing plant. Happy Apple juice is genuine local product – it is grown and manufactured within just 100 kilometres from Helsinki.

Ready-made product. Happy Apple juice – made without pesticides and without government subsidies.


Tero Palmroth was the first Scandinavian to ever participate in the legendary Indianapolis 500 Race. By way of love, coincidences, and bison, he ended up an apple farmer and juice maker.

Entrepreneur Tero Palmroth thought that raising bison was a good idea, as he wanted to bring some life back to his wife’s family farm in the late 1990s. Farming apples proved to be a much better idea.

‘This is a fantastic climate for apples. The herd of bison was sold and apple trees were planted on the south-facing slopes of the Hakonen farm in Karjalohja. Today, there are 2,600 trees and the organic crop is made into juice from “happy apples” (Onnellisten omenoiden mehu)’, Tero Palmroth says, clearly very pleased.

In the beginning, the crop was even turned into apple brandy. The authentic Calvados casks were imported from Normandy and the drink was very tasty, but the intricacies of Finnish alcohol legislation made the operation difficult.

Now the apples are used to make cultivar-specific apple juices. The crop is harvested by hand, each variety individually at exactly the right time. The apples are transferred immediately to a dim and cool space, washed, and transported to the juicing station in Sammatti. At the station, the apples are freshly squeezed and packaged into Finnish plastic bottles designed by Harri Koskinen and decorated with labels designed by professor Erik Bruun.

‘The apples are not left sitting in storage, and they are squeezed one cultivar at a time. Much like fine wine, people value top quality juice that has been produced without making any compromises’, Palmroth says.

The taste of apple juices varies by both cultivar and vintage, much like that of wine.

‘My personal favourite is the White Transparent juice for breakfast, but juice pressed from the Samo cultivar goes well with food and it is also served at dinner in the Savoy restaurant. Juices from the Jaspi or Raike cultivars, on the other hand, are better suited for dessert because they have honey and vanilla aromas’, Tero Palmroth says.

This year’s crop is going to be relatively good, even though the apple season is a few weeks late.

‘It’s all up to Mother Nature and the Lord. This is not a big business. This has more to do with idealism and faith in the countryside, as well as the production of pure, local food. It is rewarding on its own to be part of something like this.’

Translated article from Viini-magazine.


Look at the stamp

Every package has a stamp which shows the apple variety the juice is extracted from.


Sweet, caramel-like. Ripens early in august.

Valkea Kuulas

Fresh-tasting, acidic. Colour green, gets lighter when ripe.


Medium sweet, acidic, calm. Ground color yellow, part of the surface is covered with reddish brown color.


Sweet, "honey-like". Bright red color.


Taste is initially sour, but gets sweeter as they ripen. Has a "vanilla" taste. Quite reddish color.


Sweet, medium acidic, safe. Dark red.

Complete History of the Juice

Visual designer professor Erik Bruun, apple farmer Tero Palmroth and package designer Harri Koskinen at Heinolan Heila. 2016.

Seedlings were grown in Ahvenanmaa (Åland) in 1999.

Planted on organic fields of Hakonen farm in Karjalohja in 2001. Trees grow in a south facing slope of about 2 hectares. There are six verieties; pirja, valkea kuulas, samo, jaspi, raike and lobo, a total of 2600 trees.

The trees are in rows 1.30 meters apart. Every row has a cover fabric that prevents weeds and makes the roots warmer in springtime.

On top of the cover fabric is a irrigation system that delivers water to the trees for 45 minutes every evening. The water comes from a natural spring pool that is located just next to the farm.

In springtime the irrigation system also delivers natural “vitamins” and nutrients to the trees.

Every April the trees are trimmed. In July there is another trimming, so that the fruits will get more sunlight.

The harvesting of the crop begins in July-August, and goes on with one variety at the time.

The best apples are delivered every day to the juicing plant in Sammatti, eight kilometers from the farm. In Sammatti the apples are juiced and pasteurized with traditional methods and 50 years old equipment. Unopened juice is good for 14 months in room temperature, and it keeps 2 weeks in fridge after opening. The juice is bottled in 1.2-liter bottles. The bottles can be recycled or reused. They are great for example for freezing berries.

No water, or any type of additive is added to the juice. Approximately 2.5 kilograms of apples picked from the trees is used for each bottle of apple juice.

People behind Happy Apple juice agree with the values of Ellen McArthur Foundation and UN Enviroments New Plastics Economy Global Commitment. To reduce plastic waste Happy Apple juice is packed in 100% recyclable package. The bottle is designed to be durable enough to be reused at home.


For each bottle 2,5 kilograms of apples is used. The farmers price for kilogram is 1,30€/kg. 2.5kg of apples is used for every 1,2 bottle of juice, so the full cost of apple is 3,25€ / bottle.

Extracting the juice in Sammatti juicing plant. 0,528€ / per kg, total 2,5 x 0,528 = 1,33 €/bottle.

The bottle from Plastex, Lohja. 0,62€.

Labels for the bottle, Painoryhmä, Helsinki. 0,61€ / bottle.

Bestpak Pirkanmaa, packaging 0,13€ / bottle.

Dispatching costs 0,20€ / bottle..

The final product is sold to the local retailers for: 6,50 + vat 14 % = 7,41€ / bottle.

Recommended retail price 12,00€ inc. vat

We wish you a pleasant and healthy times with our juice.

Tero Palmroth

Tasting at Sibelius monument. 2018.

Tasting at Järvenpää Citymarket. 2018.

Tasting at Stockmann herkku Tapiola. 2018.

Nexgeneration tasting with Alessia, K-Market Kauklahti, 2018


Happy Apple flags in Heila Heinola 2019.

Lobo-apple juices available in K Group retailers everywhere in Finland.


Stockmann Herkku Tapiola, Länsituulentie 5, 02100 Espoo tel. 09 1211

S-Market Kasarmintori, Kasarminkatu 19, 00130 Helsinki tel 010 7661264

K-Citymarket Järvenpää, Helsingintie 41, 04410 Järvenpää tel 010 5389900
K-Citymarket Ruoholahti, Itämerenkatu 21, 00180 Helsinki tel 010 5382800
K-Citymarket Paavola, Kauppakatu 13, 15140 Lahti tel 010 5379300
K-Citymarket Salo, Hämeentie 24-30, 24240 Salo tel 010 5379200
K-Citymarket Turku Skanssi, Itäkaari 20, Turku 20731 tel 010 5388400
K-Citymarket Mikkeli, Graanintie 1, 50190 Mikkeli tel 010 5386700

K-Supermarket Trio, Aleksanterinkatu 18, 15140 Lahti tel 020 7497500
K-Supermarket Seilori, Ulappakatu 2, 02320 Espoo tel 09 8190510
K-Supermarket Lasihytti, Lasihytti 2, 02780 Espoo tel 029 1706450
K-Supermarket Seilori, Ulappakatu 2, 02320 Espoo tel 09 8190510
K-Supermarket Ruoholahti, Itämerenkatu 21, 00180 Helsinki tel 010 5382800
K-Supermarket Mankkaa, Sinikalliontie 1, 02630 Espoo tel 020 7510510
K-Supermarket Kamppi, Urho Kekkosen katu 1A24 00100 Helsinki tel 040215316
K-Supermarket Hertta, Hiihtäjäntie 2, 00810 Helsinki tel 09 7552420
K-Supermarket Mustapekka, Mäkitorpantie 1, 00620 Helsinki tel 020 7705700
K-Supermarket Lauttasaari, Kiviaidankatu 2, 00210 Helsinki tel 09 6829130
K-Supermarket Hanko-Hangö, Rewellinkatu 2, 10900 Hanko tel 020 7871680
K-Supermarket Torpparinmäki, Haastemiehentie 1, 00690 Helsinki tel 020 7705110
K-Supermarket Ekenäs-Tammisaari, Rautatienkatu 19, 10600 Tammisaari tel 019 2126500
K-Supermarket Postitalo, Elieninaukio 2G, 00100 Helsinki tel 029 1707777
K-Supermarket Kasarmi, Pohjoinen Hesperiankatu 33, 00260 Helsinki tel 044 7504858
K-Supermarket Pirana, Keskuskatu 4, 54100 Joutseno tel 05 5417100
K-Supermarket Kangasala, Finnetie 1, 36200 Kangasala tel 020 7705070
K-Supermarket Suvituuli, Särkilahdentie 4, 19700 Sysmä tel 03 873670

K-Market Katajanokka, Satamakatu 3, 00160 Helsinki tel 041 3174015
K-Market Rauhankatu, Rauhankatu 9, 00170 Helsinki tel 09 58400890
K-Market Kauklahti, Klippinkitie 9, 02780 Espoo tel 020 7006450
K-Market Kaivopuisto, Tehtaankatu 1. 00140 Helsinki tel 020 7002200
K-Market Pietari, Pietarinkatu 5, 00140 Helsinki tel 020 7751220
K-Market Pirkanpoika, Suupantie 4, 33960 Pirkkala tel 010 2710950
K-Market Kallio, Hämeentie 16, 00530 Helsinki tel 09 58400441
K-Market Runski, Runeberginkatu 32, 00100 Helsinki tel 020 7002185
K-Market Simonkyläntie, Simonkyläntie 1, 01390 Vantaa tel 09 8273560
K-Market Ahjontori, Ratatie 24, 04220 Kerava tel 09 2745650
K-Market Kaunismäki Mäntsälä, Asemakatu 2, 04520 Mäntsälä tel 019 6883700
K-Market Nummela, Ojakkalantie 1, 03100 Nummela tel 040 1639442
K-Market Fiskars, Fiskarsintie 34, 10470 Fiskars tel 020 7004050
K-Market Deli, Aamunkoitonkatu 1, 20900 Turku tel 020 7705050
K-Market Vähä-Heikkilä, Kupittaankatu 146, 20810 Turku tel 020 7005938
Kespro T304 Turku tukku, Pitkämäenkatu 11, 20250 Turku tel 010 5321700
K-Market Amuri, Satakunnankatu 50, 33230 Tampere tel 020 7006600
K-Market Winterinmutka, Pispalan valtatie 126-128, 33270 Tampere tel 03 3891677
K-Market Hamina, Helsingintie 1, 49460 Hamina tel 020 7006720
K-Market Saarijärvi, Paavontie 28, 43100 Saarijärvi tel 0100 5666

Kaivopuiston kala Oy, Tehtaankatu 13, 00150 Helsinki tel 09 628719
Juustoliike lentävä lehmä, Hakaniemen kauppahalli, 00530 Helsinki tel 097261030
Sale Karjalohja, Hakosenkuja 2, 09120 Karjalohja tel 07 530302542
Heila Lähiruokatori, Työmiehentie 35, 18200 Heinola tel 050 4004745

By glass in restaurants, summer 2019
Happy Apple avalable from Savoy (Eteleäesplanadi 14, Helsinki) restaurant and other selected restaurants in Finland.

K-Supermarket Postitalo

K-Citymarket Ruoholahti

Juustokauppa Lentävä Lehmä, Hakaniemen kauppahalli

K-Supermarket Hertta

K-Supermarket Mankkaa

Kaivopuiston kala


Hakosen Tila

Hakosentie 1

Sales and inquiries Focusmer Oy:

+358 44 737 4738